THE TIRE COLOGNE’s debut in May 2018 impressed exhibitors and visitors, and immediately established the event in the ranks of the leading international trade fairs for tires, accessories, fleet management, and vehicle and workshop equipment. At the end of an exciting and successful trade fair year, TTC has been awarded the title of Best International Exhibition by the Portuguese trade journal Revista Automotive.
TTC received the highest ratings in a survey of Portuguese industry participants conducted by the trade journal. The Cologne event took first place ahead of numerous prestigious events, including automechanika in Frankfurt and its co-located tire show, REIFEN, IAA Commercial Vehicles in Hannover, the Geneva International Motor Show, the Paris Motor Show and Professional MotorSport World Expo.
Eduardo Gaspar, Editor-in-Chief of the leading Portuguese trade journal, emphasised in his commendation: „The Tire Cologne has organized excellent conditions to the exhibitors and visitors of this trade fair. Surprisingly, for its first year, The Tire Cologne was able not only to become the major trade fair for the Tyre business, but also turn out to be a benchmark for worldwide automobile trade fairs. According to our research, The Tire Cologne has managed to gather all relevant aspects in the most positive way, so we feel the prize is fairly deserved”.
On behalf of the whole TTC team, Ingo Riedeberger, TTC Director, accepted the prize at a celebratory dinner in Lisbon/Portugal on 22 November 2018.