The planned change of venue has received a decidedly positive response from the industry. Representatives of the leading companies foresee an extremely positive outlook for Cologne and Koelnmesse and are looking forward to the new location:
Comments from the industry
Paul Rösler senior, Senior Vice President, Rösler Tyre Innovators GmbH & Co. KG, Dortmund
"100,000 m² of outdoor grounds in Cologne - that offers us fantasticopportunities for presenting our products in a totally new way."
Klaus-René Küfer, CEO ALCAR Deutschland GmbH, Siegburg
"Koelnmesse has demonstrated that it offers forward-looking trade fair concepts and thus also stands for an internationalisation of the trade fair business. Through this positive alignment and reorganisation of the Tire Fair, it has become a focus of Alcar Germany GmbH. We are thus planning to be represented as a new exhibitor at the Tire Fair in the future."
Olaf Tewes, Chief Editor of the trade magazine "Auto Räder Reifen - Gummibereifung" (Car Wheels Tires - rubber tires), Cologne
"The international tire industry plays in the Champions League in Cologne." The fifth largest exhibition grounds in the world offer excellent conditions for a successful trade fair event."
Goran Zubanovic, CEO Goodyear Dunlop Handelssysteme GmbH (GDHS), Cologne
"The concept of Koelnmesse completely convinces us. It is in line with the market, growth-oriented and geared up towards the right additional target groups."
Andreas Penkert, Managing Director Sales & Marketing, Pirelli Germany GmbH, Munich
"We are confident Koelnmesse will grow and develop alongside us so that we can conquer new markets, new target groups and new supply and demand segments. We feel the sustainable development of our leading fair is assured in Cologne."
Jürgen Titz, Member of the Executive Board, Goodyear Dunlop Tires Germany GmbH, Hanau
"The sales network of Koelnmesse in over 100 countries and its worldwide PR network are key success factors in the trade fair business. They enable a worldwide industry communication and the efficient acquisition of the global market players."
Michael Schwämmlein, Director of the Sensoric business area of ALLIGATOR Ventilfabrik GmbH, Giengen/Brenz
"With its traditional and innovative, new products, Alligator is betting on global marketing. As the leading central fair, the event has to provide top conditions regarding the infrastructure, service portfolio and attractiveness. The location Cologne has already proven with its leading fairs in other industries that it fulfils these prerequisites."
Ralf Körbler, Geschäftsführer Driver Handelssysteme GmbH, Breuberg
"Cologne gives the tire industry room for manoeuvre. In Cologne, we have the space to develop - to create a whole new playing field with new players from all over the world."
Udo Strietzel, Managing Director of Tyremotive GmbH, Kitzingen
“Regarding the new fair location, we believe that Cologne has the ideal conditions for the successful development of the tire fair: modern fair halls, the preferred date, congress capacity for an extensive event programme, the best of infrastructures and last but not least, Cologne is an all-round wonderful city! We are convinced that the fair will continue to play a central role in our industry in the future.”